New Name, Refined Focus

01 August 2019

Initiafy is now GoContractor!

We’ve been in operation since 2012 now and have continuously fine-tuned our online contractor orientation platform to suit the exact needs of our market. Most recently, we’ve been listening carefully to our community of customers and users regarding what matters to them when it comes to project orientations, site safety and compliance.

The message is clear: ease of use and simplicity are the most important considerations of any online system.

So… we’re super excited to announce that we will be launching an upgraded online orientation platform in the coming weeks! Initiafy will transition to GoContractor with all the previous functionality (plus more!) and with an awesome user experience at its core.

GoContractor is built for the crew on the ground so that doing an orientation and staying compliant is super easy. At the same time project managers have total transparency at a glance and have the flexibility to instantly adapt the system as the project progresses. By using GoContractor projects are able to complete orientations 3 times faster than traditional methods.

So far, over 30,000 users have given 5-star ratings and our customer satisfaction score sits at 96%. This underlines our passion for being accessible and authentic to our customers and their workers. This year we have also doubled the headcount of our Customer Success team and will continue to focus on customer feedback as a key indicator of how we’re performing.

These positive developments are being driven by our new CEO, John Naughton, who is based in GoContractor’s New York office and was appointed March 2019. Naughton has more than 15 years of leadership experience in technology transformation in construction, agriculture, marine, mining, and manufacturing. He joins GoContractor from Trimble Inc. where he was a Business Area Director focused on civil engineering and construction technologies.

John Naughton CEO GoContractor

Naughton spent 10 years in the Asia Pacific region leading sales and marketing for Trimble Inc. construction businesses bringing automated technology products and processes to both advanced and emerging markets. He then moved to the US to Trimble’s headquarters where he headed up a construction machine technology division and established an autonomous machine control business leading development and partnerships for the future vision of construction.

Naughton is a Mechanical Engineering graduate from the University of Limerick, Ireland, and has an MBA from Torrens University in Australia. He has had a strong focus on how emerging technology can be used to improve people’s work lives and create value for industry. 

As GoContractor continues to grow in Europe and US, Naughton’s focus is on sharing best practices and partnerships across the Atlantic. “Because we’re working with the best of the best in both regions, and we have really strong relationships with all of our customers, we’re in a unique position of being able to add value in terms of what works well when it comes to the adoption of new technology into a fairly traditional market.” 

Click here to trial GoContractor  on one of your projects. 

Ashima Bhutani
Ashima Bhutani

Ashima Bhutani is a Digital Marketing Manager at GoContractor. She is passionate about digital transformation in traditional industries, and is an expert in SEO and analytics.

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