GoContractor, an international construction tech startup, is seeking a highly motivated digital marketer that is passionate about driving growth through digital demand generation tactics. This individual will be responsible for building and executing marketing campaigns designed to drive high quality marketing qualified leads to our sales team across North America and Europe.
An ideal individual is a creative thinker with technical chops that is able to own both strategy and execution of demand generation campaigns through SEO, organic social media, paid search, paid social media, outbound email and marketing automation.
If you’re looking for a challenge, want to make your mark, and are ready to build a demand generation strategy from the ground up, this role is for you.
- Own the SEO, SMM, SEM, and retargeting functions at GoContractor from ideation to execution to reporting
- Development and management of workflows, lists, & campaigns within HubSpot in conjunction with our sales enablement expert
- Creation of text, display and other advertisements used for demand generation
- Lead organic social media strategy and calendar for GoContractor’s company profiles
- Manage content creation and automated posting for key stakeholders’ LinkedIn accounts
- Work with sales sales enablement and content creation teams to create email campaigns, automations, and flows within HubSpot to support demand generation efforts
- Develop reports for all digital marketing outcomes using 3rd party tools including Google Analytics, Ahrefs, Salesforce and Hubspot
- Research and application of leading edge marketing tactics to drive demand
- Bachelor’s Degree in Marketing, Business or similar field of study
- 3+ years experience in BtoB digital, demand generation, or performance marketing
- Experience in executing paid search, paid social, and marketing automation campaigns
- Passionate data-driven marketer that’s looking for an opportunity to build and grow a digital strategy drives demand and revenue
- Hands on experience with email marketing/marketing automation (Hubspot preferred)
- Detail oriented and analytical but can still understand the big picture
- Thrives in a startup environment that spans continents
- Strong verbal and written communication skills
GoContractor is a leader in orientation and compliance software for the construction industry. We make construction workers safer and make general contractors more profitable. Tens of thousands of contractors are onboarded for various sites across the country through GoContractor every month. Founded in Dublin, Ireland in 2012, GoContractor has been growing at a rapid pace, with offices in New York and Dublin and customers across the globe.
We serve the multi-trillion-dollar construction industry and have a multi-billion-dollar market opportunity where we are the leading online platform for site safety training, documentation, and compliance.
If you’d like to be part of the exciting GoContractor growth story, send your resume and cover letter to [email protected]