In a world where technology has become increasingly prominent amongst workers, and even transformed the nature of specific jobs, social media is playing its role as an important, and influential, communication tool. With smartphones and tablets allowing an increasing number of employees to obtain their information through social media, the potential for your company is endless.Here at GoContractor, we’re taking a leap into the social realm by offering you, and your employees, a new social media tool that will add value to your company brand and enhance its awareness. Let’s take a look.
How Does it Work?
The social media tool allows your employees to share the company training success across a variety of social media platforms. Once your employees effectively finish their training and answer all the quiz questions correctly, they will be asked to share their success on Twitter, Facebook and Linkedin. Although your employees will be allocated a generic message that notifies people of their success and tags GoContractor’s Twitter hashtag, there is a lot of potential to use this mechanism for the enhancement of your employer branding.
Enhancing Your Employer Branding
The new social media tool will allow you to give your employees the option of tagging you directly in any outgoing messages. Most companies already have a social media presence of some kind, therefore this tool would greatly help with your branding by directly tagging your company within the message.
Enhance Your Safety Brand
You could also use the new sharing device as a tool to enhance your safety brand. When your employees share their company training success on social media, they are telling people that you care about them and that you are totally committed to their safety. You could also avail of the use of hashtags, which have become a pivotal tool in the rise of social media. The hashtag allows your employees to directly tag the issues you are specifically concerned about, like a #Safetyweek or #Constructionweek or the upcoming #SafetyDay in the Fall. Of course, this will all depend on you. At the end of your training materials you can suggest to trainees any relevant hashtags or mentions they might use when sharing.
With the rise in social media, our new tool allows you to take advantage of this and create new avenues for the enhancement of your brand and the awareness of your safety training. What was clear to us, is that we live in a socially connected world, where instantaneous communication is a must. As a company, it would be a good idea to allow your employees celebrate their training achievement on social media, which is a win win for everyone.
For more information Watch our 60 seconds Video or Take a Free Demo Today.
